[Tuesday, November 26, 2024] Charles County Department of Recreation, Parks and Tourism was honored with the Maximizing Opportunities Award at the 43rd Annual Maryland Tourism and Travel Summit held in Harford County.
“The Maryland Tourism Awards showcase the influential people, programs, and organizations that have made an economic impact on our state by encouraging visitors to stay longer and spend more here,” Kevin Anderson, Secretary of the Maryland Department of Commerce, said.
Charles County Recreation, Parks, and Tourism won the award for its partnership with BruMate. The collaborative effort between MediaOne.digital, BruMate, and Ace Hardware placed Co-branded marketing materials in 54 Ace Hardware store locations throughout Maryland, Washington, D.C., Virginia, and Pennsylvania.
The partnership increased the Charles County Tourism Office's social media platform reach by 883.5% and views by 20%.
The campaign is also cited for contributing to a 5% increase in both visitor spending and lodging tax collected.
“The collaboration between the Charles County tourism department, MediaOne.digital, BruMate, and Ace-Hardware were significant in expanding outreach and driving economic growth in the county,” Ashley Chenault, Chief of Tourism, said.
Other award winners included Talbot County, which won the Transactional Opportunities Award for its efforts to attract visitors to the county, and the Plein Air Easton Competition and Arts Festival.
Allegany County and the Garrett County Chamber of Commerce were also honored with the Leveraging Partnerships Award for their “Make it in the Mountains” initiative.
The Maryland Tourism Awards are open to all individuals, private businesses, governmental agencies, and non-profit organizations offering a tourism product or service in Maryland. A panel of judges representing Maryland’s tourism community reviews each nomination.
