Sports Illustrated is being accused of publishing AI-generated writing, using headshots of fake authors, and creating bogus profiles. The magazine was called out for the content - which was allegedly written by nonexistent authors. Sports Illustrated said that the work came from a third party who assured their articles were written by humans. An investigation conducted by Futurism found that multiple “authors” with biography pages on the Sports Illustrated website were fake - including made-up interests, hobbies, and even an AI created headshot. As well as the authors, some of the writing on the website's review page was accused of sounding like it was written by an “alien” - with bizarre descriptions and formatting discrepancies.