Google Invests $75 Million In A24 To Develop AI-Powered Filmmaking Tools
A24 is teaming up with Google's DeepMind in a new AI partnership aimed at creating filmmaking tools—not replacing filmmakers. As part of the deal, Google is investing about $75 million, giving A24 access to DeepMind's AI research and technology. The companies say they'll focus on tools that help with creative tasks like AI-generated storyboards while keeping filmmakers in control of the creative process. A24 emphasized that Google will not have access to the studio's film library or data. The partnership reflects Hollywood's growing embrace of AI, with studios experimenting with new technology even as copyright concerns and legal battles continue across the industry. A24 says its goal is to use AI to support creativity and risk-taking, rather than simply making movies cheaper or faster.









