Netflix’s newest price hike has triggered a major backlash, with long?time subscribers saying they’re finally cancelling after years of steady increases. The company raised prices across all plans this month — the premium tier now costs $26.99 a month, the standard plan is $19.99, and the ad?supported tier is $8.99. Extra member fees also went up. Online, many users say this increase is the breaking point. Some who had subscribed for 15–20 years announced they’ve cancelled, and several said they were surprised by how little they missed Netflix once it was gone. Others noted the premium plan now approaches $360 a year, which they no longer consider worth it. A survey from SQ Magazine found 62% of U.S. streaming customers cite rising prices as their biggest frustration. The average household now pays $109 a month for about six streaming services, forcing many to cut back.