Netflix is stepping away as an investor in the lifestyle brand launched by Meghan Markle. The streamer had backed Markle’s brand As Ever around the time it released her series With Love, Meghan. But Netflix says the arrangement was never meant to be permanent and that Markle will now continue building the brand on her own. The move comes as viewership for the show reportedly dropped during its second season in late 2025, with reports suggesting a third season may not happen—though Netflix hasn’t officially confirmed that. The platform says it still expects to work with Markle in the future. Netflix and Markle’s husband, Prince Harry, still maintain a production relationship, though their big exclusive deal was scaled back last year to a first-look arrangement through their company Archewell Productions.