NBCUniversal’s coverage of the Milan–Cortina Winter Olympics opening ceremony pulled in 21.4 million viewers across NBC and Peacock. That’s a 34% jump from the 2022 Beijing opening, according to early Nielsen and Adobe numbers. The ceremony itself went big and loud: fireworks forming the Olympic rings, Mariah Carey singing an Italian ballad, and the crowd making its opinions known—audible boos for Vice President JD Vance and Israel’s team included.