Michael Caine and Liza Minnelli are among the stars lending their voices to ElevenLabs, the AI audio company behind a new “Iconic Voice Marketplace.” The platform allows users to request access to the digitally licensed voices of famous figures — both living and deceased — for use in editorial and commercial projects. The move comes as AI companies face growing scrutiny over unauthorized voice replication. ElevenLabs recently settled a lawsuit with two actors who accused the firm of using their voices without consent. Alongside Caine and Minnelli, the marketplace includes legendary names like John Wayne, Judy Garland, Laurence Olivier, Burt Reynolds, and Maya Angelou. Users submit requests, and ElevenLabs brokers agreements with the rights holders before generating the AI voice. Caine, who narrated an ad for the launch, said he joined to help preserve voices “not to replace humanity, but to celebrate it.” The company also announced Matthew McConaughey as a new investor, noting that his Lyrics of Livin’ newsletter will soon have a Spanish-language version powered by ElevenLabs tech.