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Kev in O'Leary Believes 'Marty Supreme' Could Have Saved Millions If AI Extras Were Used

Kevin O’Leary says bring on the bots. The Shark Tank star defended Hollywood’s use of AI during The Hill’s World of Travel podcast, saying artificial intelligence could save the movie business millions. Using his own upcoming film Marty Supreme as an example, O’Leary said the production spent a fortune hiring 150 background actors — people “awake for 18 hours, fully dressed, but not really part of the movie.” His take? Replace those extras with AI-generated “agents” and double the output. “Why not?” he said. “You could save millions so more movies get made. Instead of spending $90 million, spend $35 million and make two films.” O’Leary even name-dropped “Tilly Norwood,” a digital actor created by AI talent studio Xicoia — the same one that recently had SAG-AFTRA up in arms after agents showed interest in signing it. “I’d argue for the sake of the art, you should allow it,” he said, adding that extras are the perfect test case since “you can’t tell the difference.” O’Leary co-stars with Gwyneth Paltrow and Timothée Chalamet in Josh Safdie’s Marty Supreme, a 1950s ping-pong-era drama hitting theaters Christmas Day.

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