Disney+ is hiking its prices yet again—its third increase in just two years—as streaming giants continue to chase profitability. Starting October 21, the ad-free Disney+ plan jumps $3 to $19/month, while the ad-supported version rises $2 to $12/month. Bundles with Hulu and ESPN+ will also see price bumps. The move follows back-to-back October increases of 25% in 2024 and 27% in 2023, leaving many subscribers frustrated. Disney+ recently added 1.8 million subscribers, bringing its global total to 128 million, but growth is slowing. The company is merging Disney+ and Hulu into a single app and expanding into sports with a new $30/month ESPN streaming service. Its goal: $1.3 billion in streaming operating income this fiscal year, up from $1 billion.