Ben & Jerry's Co-Founder Quits, Says Ice Cream Brand Is Being Silenced By Parent Company For Their Activism
Jerry Greenfield, co-founder of Ben & Jerry’s, has resigned after 47 years, saying he can no longer stay with the company in good conscience. Greenfield, 74, claimed the ice cream brand has lost the independence it was promised when sold to Unilever, especially as Unilever shifts its ice cream businesses under the Magnum Ice Cream Company. In his statement, Greenfield said Ben & Jerry’s had long spoken out on peace, justice, and human rights, but that voice is now being “silenced and sidelined” to avoid upsetting those in power. He criticized the move as especially troubling amid what he called attacks on civil rights, immigrants, women, and the LGBTQ community. His longtime partner, Ben Cohen, supported the decision and launched the #FreeBenAndJerrys campaign urging fans to demand the brand’s independence. Magnum thanked Greenfield for his decades of service but disagreed with his criticism, saying they remain committed to Ben & Jerry’s mission of “peace, love, and ice cream” while continuing to grow the brand.










