Peacock just hit subscribers with a major price hike—and fans of Love Island, The Traitors, Sunday Night Football, and Premier League soccer aren’t happy. The streamer’s ad-supported plan jumped nearly 40% to $10.99 a month, while Premium Plus now costs $16.99. A new “Select” tier keeps the $7.99 price but locks out next-day NBC and Bravo hits like SNL and Housewives. With 41 million subscribers, Peacock joins Netflix and Apple TV+ in raising prices, and experts say Disney, HBO Max, and Paramount+ may soon follow. Reddit users summed up the frustration: “I don’t understand why we left cable,” and, “See ya! Back to watching NBC for free.”