Fox Corp. announced its new subscription streaming service, Fox One, will launch August 21 for $19.99 per month. CEO Lachlan Murdoch shared the news during the company’s fiscal Q4 earnings call, where better-than-expected results were reported due to strong ad revenue. The price is at the low end of industry predictions, and the service will target cord-cutters and cord-nevers, while also being free for current pay-TV subscribers. Fox One will feature a mix of news, sports, and entertainment, though no original programming has been confirmed.