Duke University isn’t thrilled with the latest season of The White Lotus. The university issued a statement criticizing the HBO series for a scene in which Timothy, played by Jason Isaacs, wears a Duke T-shirt while imagining his own death. "The White Lotus not only uses our brand without permission, but does so in a way that is deeply troubling, misrepresents our values, and simply crosses the line," said Frank Tramble, Duke’s VP for communications, marketing, and public affairs. "Suicide is the second-leading cause of death on college campuses. As images from the show circulate widely on social media, we are using our platform to promote mental health awareness and remind people that help is available." Tramble emphasized that while Duke supports artistic expression, the use of its federally registered trademarks on a character in such a sensitive context creates confusion and falsely implies an endorsement or affiliation.