Taylor Swift’s The Eras Tour Book, which had fans lining up at Target stores over the weekend, had one of the biggest debuts ever, according to data from Circana. All told, The Eras Tour Book scanned 814,000 copies in its debut frame. The only book to top Swift’s, according to Circana, is the 2020 first volume of Barack Obama’s presidential memoirs, A Promised Land. And it only barely edged The Eras Tour Book, selling just over 816,000 copies.