Taylor Swift and Beyoncé are not political experts by any stretch — so why do voters care so much about who they endorse? A new poll found that a solid majority of Gen Z voters admit they would be swayed by a celebrity endorsement, as grassroots groups like “Swifties for Kamala” pop-up. Conducted by Redfield & Wilton Strategies for Newsweek, the poll shows that 34% of Gen Zers are “significantly more likely” or “more likely” to get out to the ballot box if Taylor Swift endorses a candidate. Forty percent said the same of Beyoncé.