Elon Musk has joined the backlash against Barbie, attacking the blockbuster's depiction of patriarchy. Musk hinted he wasn't a fan of the message of the film, which was created by director Greta Gerwig. “It [sic] you take a shot every time Barbie says the word ‘patriarchy,’ you will pass out before the movie ends,” Musk said on Twitter in response to a meme.