Max announced that Salem's Lot will premiere this year on the streaming service. The film is the third adaptation of Stephen King's book and the first single film after 1979 and 2004 TV miniseries. The film was originally scheduled for a theatrical release. Warner Brothers previously scheduled Salem's Lot to open Sept. 9, 2022. They later delayed it to April 21, 2023 before pulling it off the schedule entirely. Stephen King tweeted on Feb. 19 he had seen the movie and approved the adaptation. "Not sure why WB is holding it back; not like it's embarrassing or anything," King wrote. "Old-school horror filmmaking: slow build, big payoff."