A bunch of internet celebs are starring in a new sandwich competition from Gordon Ramsay. The celebrity chef is launching Idiot Sandwich on his YouTube channel today. Comedy duo Rhett & Link, magician Zach King and social media influencer Lexi Hensler are among those starring in the series, which originated from a clip of Ramsay on The Late Late Show with James Corden where he held two slices of bread against Julie Chen’s face as he was yelling at her in a kitchen. Episodes launch weekly on Ramsay’s YouTube channel, which has over 20 million followers. There are no current plans for a linear show, but the idea is to expand into the world of book publishing, products, merchandising and experiences. Here’s what Gordon said: “It was incredible to watch that one tongue-in-cheek moment, turn into this huge, viral sensation. I’ve been thinking for a while about trying to find a smart way of turning the ‘Idiot Sandwich’ meme into its own series. As an idea that exploded on the internet and across social media, there was no better way to bring this series to life, than having it air as a digital exclusive, have some fun and showcase the sandwich-making skills of some of the biggest influencers and content creators out there.”