Gwyneth Paltrow slammed the “double standard” in attitudes toward aging in men and women during a new interview with British Vogue for its September 2023 issue — all while peddling anti-aging products. “I think it’s culture’s problem [that women seem to be judged more on getting older than men]. It’s not ours!” she said. “As women, we want to be healthy, we want to be aging. This idea that we’re supposed to be frozen in time is so weird.” “It’s handsome to go gray [as a man], but for women, it’s like, ‘What do you plan to do about your wrinkles and your aging skin?’” Paltrow said. “There’s definitely a double standard.” Paltrow stressed that it’s actually important that people age, and that women should be free to age how they want to. “But again, we want to be aging!” she told British Vogue. “I think we want to be setting examples of how you can age. Every woman should do it how they want to do it. Some women want to address every single thing aesthetically, and some women want to be a fabulous French grandmother who doesn’t ever do anything. Everybody should be empowered to do it how they want to.” By the way: a few days ago, Paltrow introduced a new skincare product made by her wellness brand Goop called the “Youth-Boost Peptide Serum.”