Ed Sheeran stars in a new ad for his hot sauce Tingly Ted's. In the ad, he’s joined by a huge angry bear “Ted” as the two sit in a diner enjoying a variety of meals with the hot sauce. Ed and Ted pour the Tingly and Xtra Tingly sauce on eggs, fried chicken, a burger and tacos. Tingly Ted’s, which can be bought for £6 at supermarkets, launched in March and Ed said it’s perfect to add to everything from breakfast to late night snacks. He wrote on his Instagram: “Me and Ted shot our first commercial together, he was a diva but we got there in the end @tinglyteds.”